Jerry Della Femina came into
the advertising business in 1961 as a junior copywriter. It was in 1967, after a brief sojourn
at one of the largest of the conservative old-line agencies, Ted Bates,
that he co-founded Della Femina Travisano & Partners. He
worked on such accounts as Isuzu (Joe Isuzu), Meow Mix (Singing Cat),
Beer, Blue Nun Wine, Chemical Bank, Dow Brands (Fingerman) and Pan
Jerry sold his agency in 1986 and left it in June of 1992. During
his six-month sabbatical from the advertising industry, he opened two
hugely successful restaurants and a popular food market in East Hampton, New
Promising to put the fun back in the business, Jerry opened a new agency,
Jerry, Inc., in December 1992, with the announcement that he had been
awarded the Newsweek account. In the first year, the agency added Marvel
Comics, The New York Mets and Financial Security Assurance, among others,
to its roster of clients. In May 1994, Jerry, Inc. merged with the
New York office of Ketchum Advertising, forming Jerry & Ketchum. The
alliance with Ketchum brought on board such clients as Coty and American
Express Travel Trade.
Since the merger, Della Femina/Jeary and Partners has added as accounts
the Union Camp Corporation, North Shore University Hospital, Chinet Paper
Plates, Warnaco (Warner's Intimate Apparel), Aerogroup International (Aerosoles
Footwear) and the Newspaper Association of America.
Jerry serves on the boards of WNYC-TV, The Children's Aid Society, Citymeals-on-Wheels
and an industry-wide initiative called Ads Against AIDS. In recognition
of his accomplishments in the industry, Jerry was honored as the Czar
of Madison Avenue by Smirnoff Vodka, and has recently been cited A Creative
Leader Since 1980 by The Wall Street Journal.
In addition to his legendary copywriting achievements, Jerry has written
two books: From Those Wonderful Folks Who Gave You Pearl Harbor, which
was a best-seller, and An Italian Grows in Brooklyn (which was a no-seller). Now,
following the lead of his hero, Jimmy Breslin, Jerry Della Femina writes
an award-winning weekly humor column for the East Hampton Independent.
Jerry, who was born in Brooklyn, graduated from Lafayette High School and
attended Brooklyn College. He received an honorary doctorate from
the University of Missouri in 1983 and from Long Island University in 1989. He's
married to Judy Licht, a television news reporter; they have two young
children, a daughter Jessie, and a son James. He has three grown
children by a previous marriage, Donna, Michael and Jodi. The Della
Feminas reside in New York City, East Hampton and Palm Beach.